Frequently Asked Questions

What is HI! Happy Inside?

HI! Happy Inside is a hearty whole grain cereal with delicious bits of dried fruit, creamy yogurty pieces, and digestive-health-friendly ingredients including probiotics, prebiotics, and fiber.*

* Contains 4–8 g total fat per serving. See nutrition information for saturated fat content.

What do you mean by the “Power of 3-in-1”?

HI! Happy Inside provides three digestive-health-friendly ingredients in a single bowl. It contains probiotics, prebiotics, and fiber,* which all help to support digestive wellness.

* Contains 4–8 g total fat per serving. See nutrition information for saturated fat content.

Can you tell me about the packaging?

The multiple-serving packaging is a stand-up, resealable pouch in pink (Simply Strawberry flavor), blue (Bold Blueberry), and tan (Coconut Crunch). This packaging is not recyclable.

You can also find HI! Happy Inside in single-serve cups. Their rounded shape is easy to hold for any hand size, and fits standard cup holders. Aside from the label, membrane seal, and lid, the packaging is recyclable.

Where can I purchase it, and how much does it cost?

Initially, you can find HI! Happy Inside online and in select retailers. The retailer sets the pricing, but it will typically cost about $4.99 for a 10oz bag and $1.99 for a single-serve cup. Larger bulk club sizes will also be available.

Who created HI! Happy Inside, and what’s the story behind it?

HI! Happy Inside was created at the W.K. Kellogg Institute for Food and Nutrition. The Institute is home to some of the most devoted minds in nutrition, digestive wellness, and food science. Inspired by the values of our pioneering founder W.K. Kellogg, the people at the Institute are dedicated to nourishing families so they can flourish and thrive.

In combination with new research, we spent two years researching the microbiome, and realized probiotics alone aren't enough. That's why we created HI! Happy Inside, a range of delicious, plant-based breakfast foods and snacks crafted with prebiotics, probiotics, and fiber*—the Power of 3-in-1.

* Contains 4–8 g total fat per serving. See nutrition information for total saturated fat content.

Why is the sugar content so high?

The sugar in HI! Happy Inside cereals comes from inherent and added sugar sources, and is comparable to many breakfast options. Additionally, all varieties of HI! Happy Inside provide 4 grams of protein and are an excellent source of fiber.* A breakfast consisting of a banana, vanilla yogurt, and granola contains more total sugar.

* Contains 4-8g of total fat per serving. See nutrition information for total fat and saturated fat content.

Is HI! Happy Inside Non-GMO verified?

Yes! Every package of HI! Happy Inside carries the Non-GMO Project Verified certification.

Is HI! Happy Inside gluten free? Do you have future plans for a gluten-free option?

At this time, HI! Happy Inside cereal is not gluten free, as we know grains like wheat, barley and rye have many associated health benefits. However, Kellogg’s offers several gluten free options, such as Kashi Organic Indigo Morning cereal.

That said, HI! Happy Inside is a young brand. We intend to keep creating new products and flavors to bring to store shelves!

Is HI! Happy Inside considered vegan?

HI! Happy Inside is not classified as vegan, because it contains ingredients derived from milk. However, we’re always listening to our customers, and we’ll always consider your dietary preferences as we design new flavors and varieties.

What are probiotics and prebiotics?

Probiotics are live microorganisms added to food that can have a positive effect on your gut. They are often called good or friendly bacteria.

Prebiotics are a type of dietary fiber* that can help improve digestive function. They serve as “food” for selected inherent good bacteria, and can help fuel them.

* Contains 4–8 g total fat per serving. See nutrition information for saturated fat content.

What is the microbiome? Can this food help my microbiome?

The gut microbiome refers to the genetic potential of the microbes living in the gut. Diet is one of many factors which can influence the gut microbiome, including consumption of fibers,* prebiotics, and probiotics. HI! Happy Inside contains all three, to help support digestive wellness.

* Contains 4–8 g total fat per serving. See nutrition information for saturated fat content.